How do you think your favorite sports team would perform if they only received feedback once or twice per year? Probably not so great. That is why their coaches continuously evaluate performance and provide feedback – constantly. At the end of the year, coaches review the players stats, they see how the player performed overall, whether they improved or not, and they discuss their potential for the next year. The coach uses this annual evaluation to figure out what to do with their players for the next year. You should approach your evaluations in the same manner.